Privacy Policy


AGE AND FENNEL PTY LTD ABN 80 656 885 933 (“AGE AND FENNEL”, “we”, “us” and when relating to us, “our”) is an Australian based fashion house which sells designer clothing and accessories (Services).

We understand that the privacy and confidentiality of personal information is important to our, customers, contacts, suppliers, and employees (“you” and when relating to you, “your”). AGE AND FENNEL respects your rights to privacy and are committed to protecting the personal and financial details you provide us and complying with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) (Privacy Act). This Privacy Policy describes in general terms the purpose of and how we facilitate the collection, storage, use and discloser of your personal information in connection with our services under the Australian Privacy Principles.

AGE AND FENNEL collects, stores, and uses your personal information as a data controller in connection with the use of our Services on this website, other online or social platforms and via any other direct engagement with us in accordance with this privacy policy (Privacy Policy).

The continued use of our Services signifies your consent to AGE AND FENNEL using your personal information in accordance with this Privacy Policy.

‍We reserve the right to amend this Privacy Policy which may be updated periodically to reflect changes to relevant laws or in our practices. By continuing to use our Services, you signify your acceptance of the changes to this Privacy Policy. The Amended Privacy Policy will be available on this website signified with the most recent version date.


We reserve the right to revise and amend our Privacy Policy from time to time including to reflect changes to our practices or for other operational, legal, or regulatory reasons. In the event we decide to amend or update our Privacy Policy, we will publish a copy on our website and any revised version will be deemed to be applicable from the first date of publication on this website.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "Personal Information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect About You

1. Personal information that we collect when engaging with us or our Services include:

Personal Information - your name, date of birth, body size and style preferences;
Contact Information - your residential and delivery addresses, telephone numbers, email and other electronic contact details;
Commercial Information – Including but not limited to the products you purchased or viewed on this website or our other sales channels, any feedback or complaints you make and details on any products returned or refunds provided;
Financial Information – including your bank account information such as credit card or debit card number used while engaging with us and our Services, and transaction records; and
If applying for a position to join AGE AND FENNEL, additional personal information including education and employment history, professional qualifications and referees will be required.
2. Other information:
Upon visiting the AGE AND FENNEL website or any of our other sales channels or social platforms, website browsing analytics and information is collected by us which assists us to operate and optimising our online Services. The information collected through your use of our website or other platforms includes:
  • Your Internet Protocol (IP) address;
  • Date and time of visit/session;
  • State or country from which you accessed our platform;
  • Device or browser type used to access our platform;
  • Web pages that you enter or exit our website from;
  • Our web pages viewed by you whilst browsing;
  • Geolocation if website access was facilitated by a mobile device. Please note that by disabling geolocation on your device, certain website features may not function as intended for you.
We use Google Analytics to implement our website tracking procedure which is a third-party application. We do not knowingly provide Google with any personal information through using Google Analytics. Please visit the Google website for more information on their Analytics privacy policies.
3. Sensitive Information
As defined under the Privacy Act, sensitive information (Sensitive Information) is information about an individual’s racial or ethnic origin; health information; political opinions; membership of a political association; religious beliefs or affiliations; philosophical beliefs; membership of a professional or trade association; membership of a trade union; sexual orientation; or criminal record.
The AGE & FENNEL policy is to only collect the relevant Sensitive Information where reasonably necessary where you have either consented or we are required or authorised under law to do so. Such circumstances may include functions, activities, employment or short-term employment contracts.
4. Cookies
AGE & FENNEL use temporary (session) cookies and/or persistent cookies to personalise or enhance your user experience. This allows us to recognise your browser and facilitate the tracking of the web pages you have visited during sessions and cross session activities. Information that a cookie may store includes non-personal information about you such as a user or session ID number and the country you are located.
A primary reason for the use of cookies is to streamline your experience whilst using our Services as it helps the website to recall your specific information on subsequent visits. This allows us to enhance your personalised experience to deliver more relevant content to you and increase your usability of our website by incorporating personalised functionality and saving preferences.
We use Shopify as our website host and transaction platform. We do not take any responsibility for acts and omissions by Shopify. Please see Shopify’s cookie policy for more information regarding how your data is collected and stored by Shopify when you make a purchase on AGE AND FENNEL’s website:
You reserve the right and have the ability to accept or decline cookies. You may disable cookies via the settings within your browser, but it must be noted that this may reduce the functionality and effect your experience of our website.

How We Collect Your Personal Information

 Information is collected directly from you in association with your use of our Services, general dealings with us or via our online platforms such as Instagram and Facebook and their associated reporting tools. The information that we collect and use varies depending on how you interact with us.

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with our Services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

How We Use Your Personal Information

In addition to the specific uses set out below, we collect, store and use your Personal Information only for the purposes which enable us to provide, improve and enhance our Services, use our online platforms, communicate with you, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Hence, we use your Personal Information to conduct the following actions:

  1. To provide and improve our Services;
  2. To communicate with you in regard to our Services, your order(s) and offers which might be of interest to you;
  3. To provide an optimised and personalised customer experience and support;
  4. To process refunds and returns;
  5. To communicate and respond to questions, feedback, concerns, comments or complaints made by you.
  6. To implement direct marketing activities to inform you of new products and offerings in relation to our Services;
  7. To conduct data and marketing analytics;
  8. To protect against fraudulent activities;
  9. To create and manage your user account, tax invoices or receipts;
  10. To maintain your product preferences, purchase and return history and record communications with you;
  11. Administer the AGE AND FENNEL website, track user movements on our website and improve its service and usability;
  12. Troubleshoot and diagnose any service or technical issues you experience in association with our Services; and
  13. For employment and associated services.

Disclosure of information

We understand the importance of ensuring your personal information is kept private, and we will not disclose any personal information other than for the purposes for which it was collected, you agree to the disclosure, or the disclosure is required or authorised by law.

To the extent permitted by law and subject to our confidentiality obligations, we may disclose your relevant personal information to third parties, such as Australia Post, who are our service providers in connection with the provision of our Services. We do not authorise our service providers to use or disclose your information other than as necessary to perform services for us on our behalf or for compliance required by law. However, subject to clause 13, we will not sell an individual’s personal information to unrelated third parties.

Please note, that through our partnership with Shopify we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries. For more information please refer to the Shopify general website to access their Privacy Policy.

Storage and Security of Your Personal Information

Your personal information is stored either electronically, hard copy format, or a combination of the two. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We may disclose your personal information to third parties and service providers to assist us in storing and safeguarding your personal information.

We implement appropriate security measures to safeguard and protect your information from unauthorised disclosure and access. We are not responsible for the security and privacy procedures of any third parties and the collection and use of your information by such third parties may be subject to separate security and privacy policies.

You should let us know immediately if you suspect any loss of, misuse or unauthorised access to your personal information. Although we implement appropriate steps to safeguard your personal information, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security” and you should not expect that your personal information will always remain secure. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Third Party Websites and Links

Our website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Access & Correction of Information About You

‍If you would like to update, amend or request access to your personal information we hold please contact us using the details listed at the end of this policy. We may request you to verify your identity at the beginning of this process to ensure your information is not being improperly accessed.

Opting Out of Marketing Communications

AGE AND FENNEL and our carefully selected third party business providers may occasionally contact you with direct marketing communications to notify or update you about our Services via telephone, email, SMS, or regular mail.

You have the ability to opt out of receiving further communications from us by responding via the channel in which you received the marketing communication, clicking the “unsubscribe” option within the any of our marketing e-mails received, or you can notify us using our contact details listed at the end of this policy.

Privacy Complaints and Further Information

‍If you need to contact us regarding a query or complaint about our handling of your personal information, please contact us using the details listed at the end of this policy. We will endeavour to respond to you within a reasonable timeframe.

If in the event we become aware of any breached access to an individual’s personal information we will inform them as soon as practically possible once we have established what information was accessed and how.

Governing Law

This Privacy Policy is governed by Australian law, including the Privacy Act 1988 (Australia) and the relevant Australian Privacy Principles.

Right To Be Forgotten

If you decide you would like to renounce AGE AND FENNEL from holding your personal information, you may formally notify us using our contact details listed at the end of this policy of your request to delete your personal information on record. We will endeavour to implement the appropriate steps to delete your personal information within a reasonable timeframe whilst complying with all legal requirements, unless we are required by law to retain such information.

Our Contact Details

If you have any questions about this Privacy Policy, please contact us via email at email address: 


Version: 6 December 2023


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